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Dogster: Trends, Market Size, and FAQs

Overview of the Pet Industry in the Philippines

Note: The statistics in this article are sourced from third-party entities and do not reflect the opinions of this website.

The Philippines boasts a significant pet population, with around 18 million dogs, making it one of the largest pet-owning countries globally. Nearly two-thirds of Filipino households own at least one pet, with dogs being the most popular, followed by cats. Additionally, almost 10% of households keep roosters or chickens.

The pet industry in the Philippines is valued at approximately $100 million annually and is expected to grow. This growth is driven by a shift from traditional table and raw food diets to commercial pet food, alongside an increasing pet population. Other anticipated industry changes include higher spending on premium pet foods and a rise in online shopping.

Below are 13 key statistics related to the pet industry in the Philippines, highlighting current trends and future projections.

Key Pet Industry Statistics in the Philippines

  1. 64% of Filipino households keep one or more pets.

    • Source: Inquirer
    • Nearly two-thirds of Filipino households have pets, with dogs being the most popular, followed by cats, chickens, roosters, birds, and fish. A small percentage also keep ducks and rabbits.
  2. 78% of Filipino pet owners have dogs, 50% have cats.

    • Source: Inquirer
    • Dogs are the most popular pets, with over three-quarters of pet owners having at least one dog. Half of the pet owners also have cats. One-third of pet owners have both cats and dogs, while 5% keep other animals.
  3. 8% of Filipino households have chickens or roosters.

    • Source: Inquirer
    • Cock fighting remains legal in the Philippines, except on December 30. Roosters and chickens are popular, with nearly 1 in 10 households keeping them.
  4. There are approximately 18 million pet dogs in the Philippines.
    • Source: Statista
    • The Philippines ranks among the top seven countries with the largest canine populations. The number of pet dogs has increased significantly, especially during the COVID-19 pandemic.

Current State of the Pet Industry

  1. The pet industry is worth around $100 million a year.

    • Source: Global Pet Industry
    • Despite having a large pet population, the pet industry in the Philippines is valued at $100 million annually. This figure is expected to rise as more pet owners switch to commercial pet foods.
  2. Half of dogs and cats are fed table or raw food diets.

    • Source: Pilmico
    • Table and raw food diets are common, particularly in rural areas where fresh food is more accessible. Owners who buy commercial food do so because they trust its quality.
  3. Only 11% of pet food is bought online.

    • Source: Pilmico
    • Most pet food purchases are made in grocery stores (55%) and pet shops (25%), with only 11% bought online. However, online purchases are gradually increasing.
  4. There are 47 local and 111 foreign pet food companies operating in the Philippines.

    • Source: Global Pet Industry
    • The Philippines hosts 47 local pet food manufacturers and 111 foreign exporters, making for a competitive market.
  5. Approximately 50 million kilograms of pet food is bought each year.

    • Source: Petfair-Sea
    • Annually, 50 million kilograms of pet food are purchased, with expectations to reach 53 million kilograms by 2026. Most commercial pet food is imported and sold for less than $2 per kilogram.
  6. Pet food imported from the US accounts for 61% of the commercial pet food market.

    • Source: Petfair-Sea
    • Imported pet food, particularly from the US, dominates the market due to perceived higher quality and better value.
  7. Pedigree, Royal Canin, and Alpo are the most popular pet food brands.
    • Source: Petfair-Sea
    • Recognizable brands like Pedigree, Royal Canin, and Alpo are the most popular, with dry kibble being the preferred type of commercial food.

Forecasted Market Changes

  1. The dog population is expected to grow to 21 million by 2026.

    • Source: Statista
    • The dog population is projected to increase to 21 million within the next two years, driving further growth in the pet industry.
  2. The pet food market is expected to grow by 6% to 7% over the next decade.
    • Source: Global Pet Industry
    • The pet food market is anticipated to grow by 6% to 7% annually over the next decade, with trends indicating a shift towards more premium and commercial food options, including online purchases.

Frequently Asked Questions (FAQ)

What are the most popular dog breeds?

  • Popular breeds include the Siberian Husky, Shih Tzu, Chihuahua, Pomeranian, and Chow Chow, with a preference for small breeds. Mixed breeds are the most common. (Source: Pilmico)

What are the most popular cat breeds?

  • Popular cat breeds include the Persian, British Shorthair, and Domestic Shorthair, with mixed breeds being the most common. (Source: Pilmico)

How often do Filipino pets visit the vet?

  • Vet visits are infrequent, with only half of dog owners and even fewer cat owners taking their pets to the vet annually. (Source: Pilmico)

Conclusion

The Philippines has a substantial pet population, particularly dogs, but the pet industry is relatively modest at $100 million annually. This figure is expected to grow as more pet owners transition to commercial pet foods, primarily imported from the US. The industry is also likely to see increased spending on premium products and a rise in online purchases.

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