Toys R Us Makes a Comeback to the High Street: Opening at The Trafford Centre
Toys R Us holds a special place in the hearts of many families, so it was a heartbreaking moment when the beloved toy store chain closed its doors six years ago. However, there is now a glimmer of hope on the horizon as Toys R Us is making a comeback to the high street, thanks to its new owner, WHP Global.
Partnering with WH Smith, Toys R Us is set to open a number of shop-in-shops across the UK, with more than a dozen new locations opening this summer. One of the exciting new locations will be inside WHSmith at The Trafford Centre, bringing joy and nostalgia to shoppers once again.
To celebrate the grand opening on July 13th, Geoffrey the Giraffe will be joining the WHSmith team for an official ribbon cutting ceremony, followed by a morning of fun activities for visitors. The first 100 children to visit the store will even receive a free Toys R Us goody bag worth over £20, so be sure to arrive early to snag one!
The new shop-in-shop will feature a wide range of products from popular toy brands like Barbie, LEGO, Marvel, Paw Patrol, and more. Children will have the opportunity to play with the latest toys at demonstration tables in store, and even snap a photo with a life-size Geoffrey the Giraffe sculpture.
This exciting revival of Toys R Us at The Trafford Centre is just the beginning, with plans to open 30 WHSmith high street stores featuring Toys R Us products by the end of the year. Ian Sanders, group commercial development director at WHSmith, expressed his excitement about the partnership, stating that it will provide customers with even more reasons to shop at their stores.
After facing financial struggles and closing all of its UK branches in 2018, Toys R Us is now on the path to a successful comeback, thanks to the efforts of WHP Global. With a renewed focus on bringing joy and wonder to children and families, the iconic toy store chain is ready to make its mark once again on the high street. So mark your calendars for the grand opening at The Trafford Centre and get ready to experience the magic of Toys R Us once more!